Corporate Culture– An Asset That Matters

I just found an interesting blog, Customer Experience Matters, written by Bruce Temkin of Forrester Research.  Temkin focuses in his business practice on customer experience, and his blog covers topics including management best practices.  He recently identified Six New Management Imperatives, and he just posted a great piece on the importance of creating a strong and positive corporate culture.  Having witnessed the destructive impact that dysfunctional corporate cultures can have on emerging venture-backed companies, not to mention the cost in time and dollars of rebuilding a broken corporate culture, the positive lessons to be learned from treating your corporate culture as an asset are very significant.   

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