Digital content providers from traditional print media franchises to traditional television have finally figured out that giving away your valuable content on the Web will only accelerate your ability to go out of business. We are still in the early days of video monetization, and one of the great gaps in the landscape has just been closed by a new startup, LittleCast, that I co-founded with Amra Tareen and Stephen Ackroyd. What is the gap that LittleCast now fills? The discovery problem that plagues most video content on the Web.
If nobody knows who you are, it doesn’t matter how great your content is, because you will remain unknown until you get lucky or become a one-hit wonder. And the economics of advertising driven models for earning money are not very attractive for the content producer.
But on Facebook, LinkedIn, and Twitter, you are part of a community of people who opt-in to following you. LittleCast lets any videographer sell video on social networks. The videographer sets the price and LittleCast does the rest: the solution publishes the video, of any length up to 3 hours, in standard definition or high definition, to social networks, iPhone, iPad and Android devices.
In addition, LittleCast provides detailed analytics and engagement tools to the videographer to manage the distribution, customer engagement and revenue.
LittleCast is extremely easy to use: the process is entirely automated and self-serve. It costs you nothing to try LittleCast—you upload content and start earning money as soon as your Facebook friends and fans buy your videos. The economics are totally transparent and detailed on the LittleCast website, which is where you go to upload content: www.littlecast.com .
LittleCast has created a real–time mobile and social store for video; the platform is similar to eBay in that the content producer can set the price and change the price. The viral nature of social networks will also maximize the reach of video sales among friends. Try it, you’ll like it!